A sex shop in the desert

For: Javier Brandoli (text and photos)
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In the middle of the Karoo desert, in the midst of absolute nothing, the sign of a local solo surrounded by distant mountains and infinite ground stop me dry: Ronnies Sex Shop. A sex shop in the desert? Who would not stop to see what's behind so suggestive concept grounded on sand and baked by the sun?

The first image one has of Ronnie's sex shop is a small bar, flimsy chairs and hundreds of panties, bras and underwear hanging from the ceiling. On a case there is a trophy that holds a set of lingerie XXL. The walls are filled with messages painted by thousands of travelers who decided to stop, like me, en este enclave olvidado por el más sencillo y eficiente marketing internacional: sex. "Too bad I did not bring the team photo, en el sex shop de Ronnie es fotografiable cada trozo de tela que se desparrama por sus muros”, I. I'll settle for taking pictures with a small pocket camera.

After ordering two beers, we went to the terrace with unique views of wind-borne dust; view nothing. Behind me I see a small room with tourist information on the area and selling aprons and shirts with the name of the local. Appears somewhat larger type and, long white beard and hair collection, he jokes with everyone. "Are Ronnie", deduce, certify that when a young man who called to take a picture with a scarf on the head with three young travelers who want a memory of singular business owner. "I took off my", solemnly declares one of the uninhibited girls, that after the souvenir they resume the spectacular Route 62 (route with the small Karoo and we will do a special report in VaP.). "They all come and go,", Ronnie tells jokes. "It is the story of my life". "And that you own a sex shop", tell. "I think that's the problem", responds, «aunque también influye que estoy casado».

The guy discovered that many people stopped at the bar only to discover the sex shop that is in several hundreds of miles around

The story explains the name of the place is really fun. "It was a joke. I decided to open a store in this place and I made the mistake of inviting my friends to the opening. It was a store zone information, drinks and snacks. In the midst of the feast, a friend took when I was a little distracted (to put it politely) to write about the sign that had just painted on the wall to the glittering premiere, with the same paint, Sex word ". Ie, what was the "Tent of Ronnie" became twisted by a brushstroke on "Ronnie Sex Shop".

But, that joke became his trademark when the guy discovered that many people stopped at the bar only to discover the sex shop that is in several hundreds of miles around. The bar was then filled underwear hanging from the ceiling and a den of road known throughout the region. There's even a mannequin dressed in lingerie suggestive of tourist pamphlets distributed. Everyone who crosses the small Karoo is for a drink at this location. "No kiss, this is a sex shop ", Ronnie said a couple.

The unique history of this place is more remarkable when you know that we are following one of the last enclaves in South Africa where they are sheltered from the world of conservative Afrikaners. Caravans of men and women, inter alia, fled the license allowed by the new English colony.

Just put the word sex in a bar lost road to become a place of worship in the middle of nowhere

This bar is a curious lesson similar to the one you live, eg, daily journalism. Just put the word sex in a headline for the news is the most widely read in any of the leading national newspapers. Just put the word sex in a bar lost road to become a place of worship in the middle of nowhere. Ronnies Sex Shop is the best known bar on Route 62. Appears in all the guides and has several references on Google. It's a rock den, motorists and unsuspecting tourists. CA s if it were a liturguia, is an almost obligatory stop. All through the miracle of the word sex. We will see if this magazine also works.

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Comments (6)

  • silvia

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    I loved this article. Confirms my theory that sex sells, anywhere.

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  • Santa

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    Male, you want to tell you Silvia, not really a sex shop, is a bar filled panties.
    South Africa, the great unknown, I have thought about going there to find out one of these days, a friend freaked when he went to dive in front of a white shark. But what is not to be missed Namibia, that if that is the great unknown.

    Greetings

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  • Javier

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    That is the key. You put a bar in the desert, write the word sex and panties hang and you become a reference site in the region.

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  • nuria

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    Now I wonder if a sex shop in this vicinity can be profitable for small populations. One of two, or actually there are more sex than all the Spanish in a year or are souvenirs and products need to last for tourists. But to trust a buying condoms or dildos in this joint. I prefer to continue shopping where you always Discret sex shop and play it safe.

    Answer

  • Javier

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    Hi Nuria,

    is not a sex shop, is a bar. The story is that the type, as explained in article, for a joke, finished putting the word sex on the sign and now is a stop for everyone who crosses the Little Karoo.

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  • Sexshoprojo

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    La verdad que el sexo y los bares venden en cualquier punto del planeta y a cualquier hora del día 🙂

    This man has ridden well and if they come into your bar and has achieved its goal!

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