Traveling with “La Roja” and the Spain brand
Maybe it's because the world is round like a ball hitting carried in the womb kicking our own planet in revenge for having us locked in a place as vast as finite. Talk football, least in certain "cultural elites" to which his tastes did not enter the share or not, I never liked the classism and cultural even fewer who do not even give them the benefit of the doubt of ignorance, is talking about the most common symbol I have found around the globe.
I've seen guys in Nepal, in the Kathmandu Valley, under the shadow of the distant Everest and a downpour soaked you bones, chase a ball with their feet punctured that they strove not drown in the puddles; I laid in the mountains of Ecuador, almost to the height at which the world is divided between those above and those below, to a group of children kicking a bottle shaking and celebrating when they were able to enter between two poles; I played in a game with Namibia Himba a field full of stones, that threatened to rip your flesh to the first touch, in which some of the opponents played barefoot; I crossed in Zambia, at the entrance of Kafou Park, for a school where dozens of students running after something that pretended to be a rag ball; I have a report in South Africa, Cape Town, de un equipo del “township” de Langa que entrenaba en un lustroso campo en el que los preservativos se agolpaban en el césped; I attended a party in Buenos Aires, in the field between the famous Boca Juniors barra brava of the 12, in which thousands of people began to throw two hours before kick off and two hours later they left the bed bouncing; I've been years ago co-creator of a regional newspaper Madrid football where every Sunday we would humble places where anything raffled to pay the bus back home.
I've seen guys in Nepal, in the Kathmandu Valley, under the shadow of the distant Everest and a downpour soaked you bones, chase a ball with their feet punctured that they strove not drown in the puddles
What do they have in common reality of all those places? Removing the obvious, to discover that traveling or in remote corners of the globe goes back to sleep day or, one of the most obvious is football links. And that, in this sport that seduces almost everybody, Spain has stood as a mark of excellence. This past weekend I wrote an article in The Confidential on high economic growth forecasts by the World Bank and Africa business opportunity for Spanish companies. Six of the ten countries that grow to 2014 Africans are. "Football has done much to raise awareness of the brand Spain in a place that did not exist", I deci Home in Africa, little suspected hooligans. In the field walk, many Spanish employers will not have to swear and perjure that Spain is not in America and not have to deal with the distrust of a party who does not trust those who put on the map. The Spanish Embassy in South Africa explained to me after winning the World Cup as an image campaign to raise awareness that the country in the continent have taken years and several million euros. What is the result in the following months? They got visas for tourists and trade flows grew almost 16% (obviously football is not the only factor that growth, is just a marketing support).
The Spanish Embassy in South Africa explained to me after winning the World Cup as an image campaign to raise awareness that the country in the continent have taken years and several million euros
What traveler that influences him? In conversation easy, the gateway, one universal card. I, after World Cup 2010, sometimes used the red (Spain Shirt) cuando viajé por varios países africanos. I put it to see how far passed places where globalization had come from television. Only Zambia, in a small village that was near Livingstone, not recognized. In the rest of the continent my arrival, sin with the Kazakh, was always followed by a "world champion", a few laughs and a first easy contact.
It has since been. Always The Red, Barcelona, Real Madrid, Messi, Xavi Cristiano Ronaldo as the excuse for others. It has spent a lifetime, that the tourist was hooked by the obvious, but now occurs in places where it is traded with travelers and the tone is a certain admiration for being a part of the country where the best play that game a ball and a lot of people running to your side to play every. I have rarely been asked by the Prado Museum, Shoemaker, Rajoy or Almodóvar. Bueno o malo, Nor is anything objectionable, we can do now test-response: Who is Dilma Rousseff, Wolfgang Schaüble o Crhis Martin? ¿Y Neymar, Ozil y Beckham? Well, that, knowledge to break down the barriers of the unknown. Communication. That other reality that football never mind.
Comments (2)
Ann
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What is a 9?
Great Article… real. There are crumbling myths travelers, and even kicked a ball
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Javier Brandoli
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Tourism brings down many stereotypes. It does so from the prmera feeling that are true to the reality that they are simply generalities with many nuances. So it is a pleasure to leave home to see or that there was.
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